Best dental marketing involves a careful balance of marketing strategy and time spent with patients. It also requires that dentists and their teams be comfortable with using new technologies, like mobile applications and online booking systems, in a way that makes their patient experience better, not harder, best dental marketing practices can use the following marketing strategies to attract and convert local patients.
The first step is to define your target audience. This can be done through a customer profile, or buyer persona, which is a representation of the kinds of people you’d like to bring into your office. For example, you may decide that your ideal clientele are middle-class families or senior citizens. Or you may want to attract young business people who are looking for a convenient place for their regular checkups. Then, you can gear your marketing toward these types of people by writing content that speaks to their specific needs.
Creating valuable content is an excellent way to attract potential clients and establish your dental practice as an authority. This content can take many forms, from blog posts to video tutorials. You can also host an educational webinar or podcast to share your expertise with your target audience. This type of content can help you rank higher in search engines, because it will keep visitors on your website longer.
One of the easiest ways to make it easier for potential customers to contact you is to include a call to action on your website, blog page, and email. The phrase can be as simple as “book an appointment” or as complex as “tell us about your dental problem.” By making it easy for patients to get in touch, you’ll increase the likelihood that they’ll do so.
A common strategy that dentists use to boost their online visibility is by creating a local social media presence. This can be done by promoting events in the community, offering special discounts on services, or simply posting interesting content about the practice. However, it’s important to remember that even a well-executed social media campaign can be useless if you don’t have the resources to maintain it.
Many dentists have turned to software platforms that help automate processes, like booking appointments or collecting payments. These platforms can make it much easier for patients to communicate with their dentists, and can even lead to an increased number of referrals from existing customers. One such platform is Weave, which offers a dental practice management system that can simplify the way that your office handles patient information, schedules, and payments. To learn more about how Weave can improve your marketing, click here to request a free demo.