How to Make the Most of Corporate Videos

A corporate video is a powerful tool that businesses can utilize to improve their internal communication, train employees or even boost their marketing strategy. But navigating the world of corporate videos can feel overwhelming, especially for newcomers to the industry.

To make the most of this type of video, it’s important to consider who the video will be aimed at and how it will be used. For example, a recruitment video may be tailored towards potential candidates for an open position and help to address the common concerns that they might have about your company culture or interview process. On the other hand, a corporate product video can be targeted at external clients and partners to provide them with a more thorough breakdown of your products or services.

Corporate video can also be an effective way to communicate a corporate change, like a rebrand or company expansion. One of our favorite examples of this is Microsoft’s engaging corporate video about their recent rebrand and how it impacts their culture. This video incorporates interviews from the branding agency that helped with the rebrand, adding a further level of credibility and authenticity to the message.

As with any kind of video, you want to avoid using overly slick and glossy production styles in your corporate videos. In fact, a lot of the time, it is better to use natural lighting and more candid interview techniques to keep your audience engaged.

It’s also important to avoid using too much corporate jargon and instead, try to keep your language as simple as possible. This will allow your video to be more easily understood by your target audience and will prevent any confusion that could result in a misinterpretation of the video’s purpose or message.

Another way to add more appeal to your corporate videos is to include a fun and uplifting soundtrack. This will help to keep your audience entertained and more likely to stay focused on the video and take note of its call to action at the end. You can either hire a musician or find copyright free music for commercial use on sites such as SoundBlend and Jamendo.

Once you have your script and storyboard, it’s time to start filming your video! For large productions, this can sometimes take weeks to plan and prepare. It’s important to keep your video objectives at the forefront of your mind throughout this process, and make sure you have a back-up plan in case any locations fall through or weather interferes. It’s also a good idea to budget for any unforeseen expenses.